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- Why us?Mind Fusion is a results and performance based consultancy, we focus on assisting your business excel, by working with you to identify high value opportunities and address the critical challenges necessary to deliver competitive advantage. We understand that no single individual or organisation has all the answers to the range of business challenges confronting todays leaders. It is for this reason we specialise in specific key fundamental areas that power your business and drive the results you and your shareholders demand. Mind Fusion has access to some of the best practitioner leaders in their respective fields including: Marketing Innovation New Business Development Telecommunications Sales Retail We recognise you and your teams provide the core intelligence necessary to support a collaborative effort, our role is to act as a high energy catalyst enabling you to extract the most effective outcomes. Our passion is to deliver results from the fusion of continuous learning, knowledge and capability, creating high impact strategy and execution, essential to deliver market winning performance. We look forward to assisting your organisation in the quest for sustainable business performance and growth, resulting from the deployment of superior value propositions relevant to the most…
- Blog
- Market Focus In a world where competition drives consumer choice and hence value perception, a growing list of brands, products, and services, are being perceived as basic commodities. All of which drive diminishing financial returns resulting in many businesses having a paranoid view of their competition, rather than the end customer. It is therefore not to be unexpected that price becomes the only perceived option at the point of purchase when the end customer is not the focus of success. Why is this well known phenomenon continuing as competition intensifies ? Is it because we live in an undifferentiated world, a world of sameness and mediocrity ? Does this mean there is no way out of the never ending intensity of market pressure ? Or, is it a selected blindness or refusal to believe the customer has choice, and that choice maybe beyond the comfort zone of many businesses? Numerous organisations talk the talk when it comes to innovation. They create strategy which drives a feeling of, “we’re on it”. However, few execute with the same level of zeal and capability. The net impact is a reluctance to challenge and innovate based on effective target marketing…
- Brand Think
- RetailRetailing excellence is based on the knowledge of everyday reality therefore the challenges for 2011 can be assessed based on the realism generated in 2010. From this the smartest and most fleet footed will address: Changes in consumers behavior, for example the exponential growth in on-line and multi-channel retail. Optimising the value exchange between retailer and customer Improving the customer experience between channels and formats Focus on driving improved customer relationships. Listen and understand more as a result of effective social media strategies. How to better determine the most appropriate formats, locations, products and services for growth today and into the future.. Our retailing expertise is available to assist your business differentiate and drive profitable growth
- BioDavid Bickett F.A.I.M. C.P.M. David Bickett is a performance driven leader in the areas of retailing, new business development, and marketing with more than 20 years experience in a range of categories from consumer goods to telecommunications. David recently returned to Australia following four years in the UK. He has an established track record in the development of customer focused brand and multi-channel strategy associated with the delivery of world-class executions. Having held senior management positions at Three UK, Hutchison Telecoms (Aust.), Telstra, Eastman Kodak Japan and Singapore plus Kodak Australasia. David’s career Director of Brand and Integrated communications (Three UK) Director of Business Development (Three UK) Director of Retail (Business Development) (Three UK) General Manager of Sales and Distribution (Hutchison Telecoms) National General Manager (Telstra Retail and mobile channels) Group Manager Imaging products (Kodak Australia) Regional Product Business Manager & Retail Director, Eastman Kodak, Japan Regional Retail and Product Business manager, Eastman Kodak, Asia Pacific Region, Singapore David has extensive experience establishing brand performance from ‘Greenfield’ to proven entity leading multi-channel retailing including, company owned stores, online retail, tele-sales, licensed store programs, and most recently social media channels for example: 3blog http://blog.three.co.uk/author/davidbickett/ Twitter http://twitter.com/#!/david_bickett Facebook. David’s drive and passion…
- Contact UsDavid Bickett Principal F.A.I.M. C.P.M. m: +61 450 201 501 e: hello@mindfusion.com.au www.mindfusion.com.au
What do we do?
We help businesses become more valuable to their customers and shareholders via a personalised and customised approach focusing on the most demanding business challenges…
Raison d’etre
Mind Fusion acts as a specialist catalyst to businesses in support of growth and innovation, focusing on operational excellence necessary to deliver market leading performance.
Retail
Retailing excellence is based on the knowledge of everyday reality where “managing and optimising the detail” is the prime driver of success.
Bio
David Bickett is a performance driven leader in the areas of retailing, new business development, and marketing with more than 20 years experience in a range of categories from consumer goods to telecommunications